The Oz Influence Index
Brief
Design and development of the ‘The Oz Influence Index’ animated graphics for social posts and digital display advertisements for their their ‘Top 100’ list in a Teaser and In-market campaign strategy. We had to work along the Oz’s exisiting brand guidelines, but bring in new and exciting elements to promote the launch of their new list. We introduced the use of a glitch animation on their logo masthead that was also reinforced in the display ads to tie to whole campaign together.
Client
The Oz
Brand Identity:
The Influence Index Master Logo (left) and Top 100 Campaign Logo (right).
Teaser Campaign:
Who made you look? Find out first.
Animated Masthead Device to go on their social channels to overlay on top of their owned content
Teaser Display Ads
In-market Campaign:
Who made you look? See who made the cut.
Animated Masthead Device to go on their social channels to overlay on top of their owned content
In-market Display Ads
