Destination NSW Interactive Quiz

Brief

A 6-month digital campaign strategy that ran to promote tourism in NSW after the lift of interstate travel restrictions due to the global coronavirus pandemic. It consisted of an Interactive Quiz hosted on the Qantas Travel Insider website that directs Qantas Frequent Flyer members to partake in a fun and interactive quiz that takes them to their perfect NSW holiday location. Every two months, a new quiz would be published onto the website that would direct users to a new and unique NSW travel destination.

Client

Destination NSW